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Experiences – Events, Dinners, Tours
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Education – Workshops, Talks
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Project Management – Commissions, Engagement
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Project Management & Consultancy
Freshfields
As Freshfields, a global law firm with a rich 280-year history, moved to a new office space in Singapore, they saw an opportunity to build a corporate art collection that tells compelling stories of justice, while also showcasing the richness of Southeast Asia’s contemporary art scene. With this vision in mind, they partnered with Yeo Workshop for expert guidance on curating a collection that would resonate with both their team and clients.
We worked closely with Freshfields to curate a selection of works that explore themes of justice, equity, and transformation—reflecting the firm’s ethos while highlighting the dynamic voices of local and regional artists. The collection was carefully designed to evoke thoughtful reflection on the firm’s values, incorporating pieces that engage with the themes of fairness and progress through the lens of contemporary art.
Through its partnership with Yeo Workshop, Freshfields now has a collection that tells a meaningful story—one that aligns with their vision while also celebrating the rich cultural tapestry of Singapore and the broader region.
At Yeo Workshop, we understand the value of art in the corporate world and are uniquely positioned to help companies like Freshfields navigate the process of curating meaningful collections. This collaboration has resulted in a collection that doesn’t just decorate the office—it sparks conversation, inspires action, and reflects the values that define Freshfields.
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Millenia Walk Consultancy
Creativity in MotionMillenia Walk, a vibrant hub for creativity and innovation, is dedicated to inspiring fresh perspectives by reimagining the familiar. To activate its space during the exhibition of Wade and Leta’s Moving Wonders, the mall engaged Yeo Workshop to curate a series of interactive experiences that would enhance visitor engagement and reinforce its commitment to artistic expression.
We designed a series of interactive experiences to immerse visitors in the world of art-making and creative expression. Hydra: A Wearable Art Performance by Lai Thi Dieu Ha transformed the mall into a moving artwork, while Living Room Curiosities by Keisha Yan showcased the beauty of upcycling through live assemblage art. Hands-on workshops, including Roll Pinch Stick with Shayne Phua, Ink Trails with Brigette Teo, and Balance & Motion, invited participants to experiment with ceramics, mark-making, and mobile sculpture, fostering creativity and self-expression.
Through these innovative experiences, Millenia Walk successfully positioned itself as a dynamic platform for connecting with the local and regional creative community. The initiative not only brought fresh artistic perspectives to its visitors but also reinforced the mall as a destination where art, retail, and engagement intersect in meaningful ways.
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Cartier
In 2024, Cartier deepened its partnership with Yeo Workshop to celebrate the Maison’s heritage while amplifying the voices of Southeast Asian artists and entrepreneurs. While the centenary of the Trinity ring marked a key milestone, our collaboration extended beyond this iconic piece, focusing on initiatives that engaged a younger, art-conscious audience and strengthened Cartier’s ties with the local creative community.
To achieve this, we designed a series of impactful events and activations that celebrated Cartier’s legacy with the brand’s commitment to the arts. These initiatives not only rejuvenated the brand’s image but also reinforced its ongoing focus on the themes of universality, love, and creativity.
Key Highlights:
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Art Patrons Society Dinner: In April, we co-hosted an intimate dinner bringing together artists, collectors, and art enthusiasts to champion women in art. The evening began with a thought-provoking conversation featuring artist Anum, Cartier SEAO’s CEO Yanina Novitskaya, and art historian Krystina Lyon, exploring themes of art, leadership, and the future.
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Cartier Employee Training: In July, we conducted a specialized session on the art market and the role of galleries, equipping Cartier retail staff with insights into the Singapore art scene. This initiative not only enriched the customer experience but also deepened the brand’s engagement with its community.
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Pop-Up Activations: As part of the Trinity 100 project, Yeo Workshop helped bring to life Jérôme Sans' curation of diverse creatives whose work embodies the values of the Trinity ring. Our logistical expertise fostered strong connections within the creative sector, further championing Cartier’s artistic vision.
Through this continued collaboration, Cartier seamlessly integrated art into its brand narrative, resonating across creative fields. By engaging with local artists, entrepreneurs, and the broader art community, Cartier not only reinforced its stature as a distinguished luxury brand but also cemented its role as a true patron of contemporary art.
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